Reflection Questions- Gather statements of your company’s values (Hint: The mis-
sion statement is one source). - Evaluate the relationship between stated values, beliefs,
mission, and what the company actually seems to stand for.
Consider the model in Figure 2.1. Evaluate your company’s
values and mission in light of this model.
a. Is the purpose of your company narrowly stated in one of
the four boxes, or across all the boxes—internal, external,
people, and business?
b. Do you have a clear and consistent social pact with team
associates?
c. Are team associates partners or variable costs?
d. Does the company philosophy change with each CEO or
is there continuity of purpose?
3 Take the opportunity in an off-site meeting, or arrange an
off-site meeting, to discuss and write down your company’s
way. It should build on the strengths and unique history of
your company. - Begin the process of educating all your leaders on your com-
pany’s way.
Chapter 2. Define Your Company Purpose and Begin to Live It 29