Dana White, King of MMA

(Sean Pound) #1

economic times, Dana has had no problem selling out 44,000 seat arenas, and every
year the company’s profits continue to climb.
The company is now a multi-billion dollar international business, and Dana has
made himself a multimillionaire before the age of forty. On a recent business deal, he
personally netted 66 million dollars, a far cry from his income in 1993, a mere
$10,000.
Dana is interviewed constantly by MMA magazines, MSNBC, Nightline , 60 Minutes ,
Time Magazine , Rolling Stone Magazine , Men’s Fitness , Playboy and so many others,
and yet he is elusive about who he really is and how he became the person who has
grown the sport of MMA and the UFC into what they are today.
Who is the person who has accomplished all of this? I will tell you who Dana White
was, who he is today, and the road that took him to his present place at the top of
MMA. I have known him all his life. I am his mom.

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