Dana White, King of MMA

per-view programming with over $222,000,000 in buys. In fact, UFC 66, Chuck Liddell
vs. Tito Ortiz, was the first non-boxing card to top one million pay-per-view buys in
North America. Even in these tough economic times, even in today’s recession, the
UFC continues to bring millions of dollars into the ailing economy of Las Vegas and to
increase their profits year after year.
Zuffa, LLC is the parent company of the Ultimate Fighting Championship, and
Dana is President and ten percent owner. Brothers Frank and Lorenzo Fertitta own the
other ninety percent. Dana and Lorenzo were classmates at Bishop Gorman High
School, a private Catholic school, in Las Vegas. Frank was a few years ahead of Dana
in school. In 2005, Dana and the Fertittas produced and aired The Ultimate Fighter
(TUF) reality show on Spike television, and Spike has since picked up UFC Unleashed
and UFC Fight Night. The UFC has produced live fights in England, Ireland, Canada,
Germany, Australia, and Abu Dhabi, six foreign events in a little over a year, as well
as fights every month in cities all over the United States. Dana has been working hard
to produce a fight in Madison Square Garden in New York City, and I am sure we will
see that happening soon.
Many MMA fighters have graced the covers of magazines such as Sports
Illustrated , Men’s Fitness, and ESPN the Magazine. Articles on the sport have
appeared in Rolling Stone , Time , USA Today; and 60 Minutes, MSNBC, and Nightline
have produced segments dedicated to MMA. MMA fighters have been guests on many
television shows, and some have recently starred in movies. As noted previously, Dana
was named Promoter of the Year each year from 2005 to 2008, and for good reason:
no one does a better job at promoting any type of sport than Dana. MMA is his
passion, and his true love of the sport makes him the perfect person for his job. In
fact, to Dana, promoting MMA is not a job but something he loves to get up every day
and do. But who is Dana White?
There are many articles written about Dana, where he came from, and the hard
life he had growing up. I have heard him referred to as a Southie tuff, but that is not
who Dana is and does not accurately reflect the life he has led. It is hard for me to
hear the many myths about Dana, and the way he is portrayed to the public. It is
difficult for me to see how, as the popularity of the UFC evolved, the person I once