Dana White, King of MMA

gyms in their homes or office buildings. The Fertitta’s had Dana set up a gym in their
executive office building to make it convenient for them and their executives to stay
in shape. In those early days, Dana listened to motivational tapes all the time and felt
they were very helpful in moving forward with his plans for his future.
A group of people who worked at Nevada Title Insurance Company were Dana’s
clients, and they were very helpful to Dana in the beginning stages of putting his
business plan together and buying his first house. Dana put together a diet program
and called it the six-week burn; it went along with working out with him at the gym
three times a week. The diet and exercise regime was very successful, and his clients
would drop quite a bit of weight in those six weeks and see great results, getting into
shape as well as trimmer.
Dana decided he wanted to have his own clothing line, and he hired a person to
develop his Bullenbeiser logo: the head of a boxer dog in a diamond shape with the
word Bullenbeiser within the diamond and a small star on three of the angles. There
were two different versions: one was just the dog and the other was the dog with a
pair of boxing gloves dangling from his mouth. It was a great logo, although I have to
say I am partial to boxers. They had come up with a different logo before this one:
Dana’s Doggs in block letters and it looked like a ripped body builder from the waist
up and the head was that of a boxer dog on the body. It was actually freaky looking.
That logo was nixed for good reason.
We had an attorney conduct a search at the offices of the U.S. Patent and
Trademark office in Arlington, Virginia to be sure no one else had the trademark or
name Bullenbeiser and Bullenbeiser Boxing Gear or any similar design. On August 21,
1996, we received a letter from the attorney stating their search turned up no
pending, current, or abandoned trademark and we were now free to move forward
with the trademark.
Strangely, shortly after we filed to register Dana’s trademark, he received a
letter from a person who claimed to be an attorney for Converse sneakers. The
attorney stated that Dana was using a trademark that belonged to Converse and Dana
was to cease and desist from using this logo any longer or Converse would take legal
action against him. I had already returned to Boston when he received the letter,