the consumer what her preferences are for alternative bundles of goods. Which
do you prefer, 5 units of X and 10 units of Y, or 7 units of X and 6 units of Y? The
answers to enough of such questions generate a preference ranking for a wide
range of possible bundles of goods. Figure 3A.1 shows these possible bundles byFIGURE 3A.1
A Consumer’s
Indifference CurvesEach indifference
curve shows
combinations of the
goods that provide the
consumer with the
same level of welfare.Appendix to Chapter 3 Consumer Preferences and Demand 1211615141312109 8 7 6 5 4 3 2 1110 1 2 3 4 5 6 7 8 9 10 11 12Quantity of Good YQuantity of Good XFEDCBAc03DemandAnalysisAndOptimalPricing.qxd 8/18/11 6:48 PM Page 121