9781118041581

(Nancy Kaufman) #1
we have Y/X PX/PY. The trade-off between the goods along the budget
line is the inverseof the ratio of the goods’ prices. Since the price of X is twice
that of Y, by purchasing one less unit of X the consumer can purchase two addi-
tional units of Y. In short, Y/X 2.
We already have commented on the slope of the consumer’s indifference
curve. Unlike the budget line, the indifference curve’s slope is not constant.
Rather, it flattens as one moves southeast along its length. The marginal rate of
substitution (MRS)measures the amount of one good the consumer is willing
to give up to obtain a unit of the other good. In other words, MRS measures the
trade-off between the goods in terms of the consumer’s preferences. To be

124 Appendix to Chapter 3 Consumer Preferences and Demand

FIGURE 3A.2
The Consumer’s
Budget Line

The budget line shows
the combinations of
goods X and Y that can
be purchased with the
consumer’s available
income.^10

05

5

4

B

A

C

3
Quantity of Good X

Quantity of Good Y

c03DemandAnalysisAndOptimalPricing.qxd 8/18/11 6:48 PM Page 124

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