9781118041581

(Nancy Kaufman) #1
Market Efficiency 297

An agreement calling for 10 hours of day care per week delivers the max-
imum total gain to the parties together. For this reason, we call such a trans-
action efficient.In contrast, an agreement that called for only five hours of day
care per week would furnish only $20 of total gain ($10 to each side). Although
this agreement is better than nothing, it would rightly be labeled inefficient
because it generates less than the maximum total gain. (More than 10 hours is
infeasible because the grandmother is willing to supply 10 hours at most.)
We note two simple, but important, points about the efficiency concept.
First, the actual price negotiated is nota matter of efficiency. An agreement
calling for 10 hours of day care at a price of $7 (or at any other price between
$4 and $8) would generate the same total profit, $40 per week. Of course, at
$7 the total gain is redistributed. The grandmother’s profit is $30 per week,
and the couple’s is $10. But the total gain has not changed. In algebraic terms,
the total gain is

CS(8P)Q(P4)Q4Q.

FIGURE 7.5
A Day-Care Transaction

This transaction
provides the couple
with a consumer
surplus of $20 per
week and the
grandmother with a
profit of $20 per week.

Couple’s
maximum
value

Grandmother’s
cost

Price

$8

4

6

2

2 4 6 8 10 12

Q

Hours of Day Care per Week

Dollars per Hour

0

Producer profit
$20 per week

Consumer surplus
$20 per week

c07PerfectCompetition.qxd 9/29/11 1:30 PM Page 297

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