constructing additional miles of highway. The figure also presents demand
curves for highway trips for two distinct groups: commercial users (business
trucks, vans, and the like) and noncommercial users (“ordinary’’ drivers).
Each demand curve measures the marginal benefit for the group from the
greater number of trips (and greater convenience) afforded by extra miles
of highway.472 Chapter 11 Regulation, Public Goods, and Benefit-Cost AnalysisMarginal Values and Costs (Millions of Dollars)Total marginal benefit:
MBc + MBnHighway’s
optimal size
(17.5 miles)Marginal cost of
highway expansionMarginal benefit to
Marginal commercial users
benefit to
noncommercial
usersHighway Length (Miles)10 Q*Q
20 30 40$4.003.002.752.001.751.000FIGURE 11.3
Optimal Output of a
Pure Public GoodA highway of optimal
length (17.5 miles)
equates the total
marginal benefit of
users to the marginal
cost of construction.c11RegulationPublicGoodsandBenefitCostAnalysis.qxd 9/29/11 1:34 PM Page 472