is also about creating a work environment that gives people a voice by
encouraging them to have their say, and emphasizes as a core value of the
organization that management at all levels must be prepared to listen and
respond to any contributions their people make.
MEASURING ENGAGEMENT
When developing engagement strategies the first step is to establish what is
happening now and in the light of that determine what should happen in
each of the areas described above. This means measuring levels of
engagement regularly in order to identify successes and failures and analyse
any gaps between what is wanted and what is actually going on. This can be
done through published surveys such as those operated by Gallup, which
enable benchmarking to take place with the levels of engagement achieved
in other organizations. Alternatively organizations can develop their own
surveys to suit their circumstances. An example of such a survey is provided
in the SHRM toolkit in Part 4 of this book.
148 l HR strategies