Strategic Human Resource Management: A Guide to Action

where they are going. But they will also be aware that they are responsible,
first, for planning how to allocate resources to opportunities that contribute
to the implementation of strategy and, second, for managing these opportu-
nities in ways that will add value to the results achieved by the firm.
The process of strategic management is modelled in Figure 2.1. It involves
defining the organization’s mission, analysing the internal and external envi-
ronment, exercising strategic choice (there is always choice), formulating
corporate and functional strategies and goals, implementing strategies and
monitoring and evaluating progress in achieving goals. But in practice it is
not as simple and linear as that. Boxall and Purcell (2003) believe that

The concept of strategy l 27

Mission

Strategic

analysis

Internal

environment –

strengths and

weaknesses

External

environment –

opportunities

and threats

Strategic

choice

Corporate

strategy

Corporate

strategic goals

Functional

strategies

Functional

strategic goals

Monitoring and

evaluation

Strategic plans

Implementation

Figure 2.1 Strategic management model