4 SpecialreportPrivatemarkets TheEconomistFebruary26th 2022
WallStreet.Today’sbusinessschoolgrad
uatesmaynowbemorelikelytoseeka ca
reerinprivatemarketsthanininvestment
banking.LastyearBlackstonehad29,000
applicantsforjustover 100 analystjobs.
Thegrowthofprivatemarketshasac
celeratedsincethefinancialcrisisof2007
09,outpacingpublicmarkets.Atitspre
crisis peak, the privatecapital industry
hadsome$2.2trnundermanagement.To
dayitmanagesfourtofivetimesasmuch,
a littleoverhalfofit inNorthAmerica.
Theprivatemarketspartyhasboosted
profitsandshareprices.In 2021 theindus
try’supperrankspostedrecordresults,and
publicly listed pefirms enjoyed bench
markbeating shareprice gains. Black
stone’sand kkr’s share prices doubled.
The average profitability of alternative
managersiswellabovethatofbanks(albeitmorevolatile).The
BostonConsultingGroupreckonsalternativemanagerstookin
morethan40%ofglobalassetmanagementrevenuesin2020.
Sincetakingoffinthe1980s,pehasseentwoboomandbust
cycles.Thefirstboomwasdrivenbyswashbucklingdealmakers,
epitomisedbykkrcofoundersHenryKravisandGeorgeRoberts.
Itsemblematicdealwasthehighlyleveraged$25bntakeoverof
rjrNabiscoin1988.Thefirstbustsoonfollowed.The second
boom,startinginthelate1990s,sawtheindustryscaleupandex
pandbeyondequityandoutsideAmerica.Severalmanagers,start
ingwithBlackstone,tookadvantageofittolisttheirownshares,
monetisingfeeincomeandgivinggps moreexitoptions.More
havesincedoneso.tpg, a SanFranciscoleveragedbuyoutfirm
withsome$110bnofassets,listedontheNasdaqinJanuary.
Boombackbigger
Thefinancialcrisishitpe, butitbouncedback,fuelledbycheap
debtasinterestratesfell.Eventhearrivalofcovid19in 2020 did
notknockit forlong.Dealmakingfrozebriefly,butpefirmsmoved
toshoreupportfoliofirmsthatneededhelporasanopportunity
tobuycheapassets.m&aactivitytookoffagainlaterthatyear.
Privatemarketshavebeenpropelledbypushandpullfactors,
saysMohamedElErian,chiefeconomicadviseratAllianz,anin
surer,andaformerbossofpimco, abondfundmanager.The
mainpushfactorwasultraloosemonetarypolicy,whichdrove
investorstowardsilliquidmarketsthatofferedhigheryields.An
otherwastheretreatofbanksinresponse
totoughercapitalrequirementsandpost
crisislaws(suchasDoddFrankinAmeri
ca)thatdiscouragedor prohibitedthem
from betting with their own balance
sheets.Privatefundsgleefullytookupthe
slack.Amongpullfactorsareinnovations
suchasprivatedebtandpropertyinvest
mentfundsthatweredesignedtoappealto
wealthyindividualsandinstitutions.
Asprivatemarketshavegrown,more
youngfirmshavechosentodelaygoing
public.Theaverageageofcompaniesdo
inganipoinAmericawaseightyearsinthe
1980sand1990s.Theaveragesince 2001 has
been 11 years.“Privateequityhasredefined
itsroleasa waystationtothepublicmar
kets,”saysChipKaye,bossofWarburgPin
cus,apefirmfocusedon thinvesting.
Ascompaniesstayprivatelonger,“moreinv s arelooking
togetinatthatpreipostage,asthat’swhenm ofthewealth
creationhappens,”saysBenMengofFranklin leton,a fund
manager.Somefirmsoptnottogopublicatall, dentofrais
ingenoughcapitalprivately,saysByronTrott,h fbdtCapital
Partners,a merchantbankforfamilyfirms.Ofthe 40 companies
bdthasinvestedinsince2009,onlythreehavegonepublic.
Notthatthepublicmarketsaredownandout.Lastyearwasa
recordoneforipolistings.Firmsgoingpublicalsohaveother
routes,suchasdirectlistingsormergerswithspecialpurposeac
quisitioncompanies(spacs),whichlandedwitha bumpaftera
boomin202021but areunlikelyto disappear.Yet ataround
4,000,thenumberofpubliclylistedAmericanfirmsisfarbelow
itspeakofnearly6,000inthemid1990s.Onereasonisthatinves
torsseedisadvantagesinpublicownership,includingonerous
disclosurerequirements,quarterlyearningspressureandattacks
byactivistinvestors.
Atpeownedfirms,theactivistsareontheinside.Ownerswork
closelywithmanagersto shapestrategyandcapitalstruct
Theyrewardsuccesshandsomelywhilepunishingfailurefa
thantheownersofpublicfirms.Donecorrectly,thiscanincr
valuebynarrowingtheinformationgapbetweensharehol
andmanagement,reducingagencycosts.Theendowments,pen
sionfundsandotherinstitutionalinvestorsthatfuelprivatemar
ketsarebelievers.Theythinklargeallocationstoalternativein
vestmentsofferthebesthopeofhittingannualreturntargetsfor
theirportfoliosthataretypicallyinthehighsingledigits.
Butastheindustryentersitsthirdage,it faceschallenges.One
istheprospectofsustainedhigherinflationandinterestrates.
Cheapdebtispe’s lifeblood.A riseofa coupleofpercentagepoints
inthecostofborrowingisunlikelytoleadtosurgingbankrupt
cies.Butmorethanthatmight.Asmorecapitalhasflowedinto
privatemarkets,pricesforassetshaverisensofarthat“thereislit
tleroomforerror,”saysBain&Company’sMrMacArthur.Forbuy
outstheaveragepricetagrelativetoearningsisatanalltimehigh.
Asecondworryisgreaterscrutiny.Privatemarketsarelightly
regulatedandopaque.Regulatorswantmoretransparency,espe
ciallyonfeesandperformancemeasures.Supervisorswantto
knowhowprivatemarketsmightaffectfinancialstability.Thein
dustrymustalsonavigategeopolitics,notablythereassessmentof
thevirtuesofforeigncapitalbyChina,untilrecentlya bigpartof
manymanagers’plans.ThecollapseinSeptemberofBlackstone’s
$3bndealtobuysohoChina,a propertydeveloper,augursill.
Thefinaltestcomesfromwithin:generationalchange.Many
whoshapedtheindustryareleaving.MrKravisandMrRoberts
handedoverto newcoheadslastyear.Stephen Schwarzman,
A private party
Global asset values, 2000=100
Source:McKinsey *H1
1,500
1,250
1,000
50
500
250
100
2000 05 10 15 21*
Publicmarket
capitalisation
Private equity net
asset value
America leads the way
Private markets, assets under management, October 2021, $trn
Source:BankforInternationalSettlements *March 2021
Restofworld
Asia
Europe
NorthAmerica
6543210
Drypowder*
0.03
0.5
0.8
1.
Private equity Realassets Privatecredit Venture & growth capital