Uber is laying off 400 employees in marketing,
about a quarter of the marketing team’s global
workforce of 1,200 people.
The move, announced Monday, follows a
leadership shake-up in June when CEO Dara
Khosrowshahi combined the company’s
marketing, communications and policy teams.
The ride-hailing company has struggled to
prove it can become profitable and its stock
has traded mostly below its IPO price since its
debut in May. Uber has blamed its losses partly
on its costly promotions to attract riders and
drivers. Those promotions are crafted by its
marketing department.
Khosrowshahi installed Jill Hazelbaker to lead up
marketing and public affairs in June. On Monday
they announced a more centralized structure
for marketing and said they want to build a
consistent brand narrative across audiences,
products and regions.