lack sex energy will never become enthusiastic nor inspire others with enthusiasm, and
enthusiasm is one of the most important requisites in salesmanship, no matter what
one is selling.
The public speaker, orator, preacher, lawyer, or salesman who is lacking in sex
energy is a "flop," as far as being able to influence others is concerned. Couple with this
the fact, that most people can be influenced only through an appeal to their
emotions, and you will understand the importance of sex energy as a part of the
salesman's native ability. Master salesmen attain the status of mastery in selling,
because they, either consciously, or unconsciously, transmute the energy of sex into
SALES ENTHUSIASM! In this statement may be found a very practical suggestion as to
the actual meaning of sex transmutation.
The salesman who knows how to take his mind off the subject of sex, and direct
it in sales effort with as much enthusiasm and determination as he would apply to
its original purpose, has acquired the art of sex transmutation, whether he knows it
or not. The majority of salesmen who transmute their sex energy do so without
being in the least aware of what they are doing, or how they are doing it.
Transmutation of sex energy calls for more will power than the average person
cares to use for this purpose. Those who find it difficult to summon will-power