Humour SellsKaren Machleit, professor of marketing at the University of
Cincinnati's College of Business Administration, found that
adding humour to advertisements increases sales. She found that
humour makes it more likely that consumers will accept an
advertiser's claims and increases source credibility, so that a funny
ad with a famous person becomes even more readily accepted.The Permanent Down-MouthThe opposite to pulling up the corners of the mouth to show
happiness is pulling both corners downward to show the
Down-Mouth expression. This is done by the person who feels
unhappy, despondent, depressed, angry or tense. Unfortu-
nately, if a person holds these negative emotions throughout
their lifetime, the corners of the mouth will set into a perma-
nent down position.
In later life, this can give a person an appearance similar to
a bulldog. Studies show that we stand further away from
people who have this expression, give them less eye contact
and avoid them when they are walking towards us. If you dis-
over that the Down-Mouth has crept into your repertoire,
practise smiling regularly, which will not only help you avoid
looking like an angry canine in later life, but will make you feel
more positive. It will also help you avoid frightening little chil-
dren and being thought of as a grumpy old cow.The Magic of Smiles and Laughtering were significantly greater in both situations involving
other person than when the participant was alone. Laughter
occurred much more frequently during social interaction. These
suits demonstrate that the more social a situation is, the more
often people will laugh and the longer each laugh will last.