Eye SignalsJohn F Kennedy had what are known as 'medially down-
turned' eyebrows, which gave his face a permanently
concerned look that appealed to voters. If he'd had big bushy
eyebrows like actor James Cagney's he would have had a less
powerful impact on the electorate.
Lowering the head and
looking up is another sub-
missive gesture that appeals
to men because it makes the
eyes appear larger and makes
a woman appear more child-
like. This is because children
are so much smaller than
adults and spend their looking time gazing up and this creates
a parenting reaction in both men and women.
Princess Diana used the 'Looking Up' cluster to evoke world
empathy during her marital problemsPrincess Diana at the age of eight -
like most young girls, she silently
understood the impact of putting
the head down and looking up
The 'Looking Up' Cluster