Method evaluation
Advantages:
- communicates and conveys information to large masses of clients, in actual
or real time; - captures attention and conveys messages to a heterogeneous and
geographically widespread audience; - promotes freedom of speech;
- supervises the social environment, by critical problem analysis, having as
effect information and protection / safety of citizens; - informs, with the effect of increasing individual and social knowledge;
- signals and interprets public events;
- promotes the values of the market economy (professional competences,
respect for work), changes the mentality of the helped with that of personal
initiative; - socialises (conveys norms, values, and civic attitudes);
- brings up solidarity and responsibility;
- relaxes, entertains, amuses, delights (in a word: offers entertainment as a
consumption good); - generates culture, immortalizes events of historic importance;
- sustains the economic development in general, and orients consumption;
- educates, instructs, shapes concepts about the world, outlines attitudes,
cultivates aptitudes, models behaviours, guides, results in professionalism,
counsels.
Disadvantages:
It is now unanimously recognized that the excessive development of the media and
turning it into a consumption good for a super-industry / super-production induces
negative effects specific to a boom period followed by a decline:
- non-stop broadcasting of audio / video channels generates fatigue, mental
instability, anxiety, aggressiveness, dependency;