- information delivered to the audience is apparently free or at minimum costs,
but the editing / publishing costs (for the written press) or the production
costs (for the audio-visual) are ever higher due to technology development
and competition.
For this reason, in order to “face big production expenses, many stations are affiliates of
larger networks, or of a central station and take over some of its programmes” (Coman,
2004):
- taking over a certain subject from other news channels generates media
mimicry and the snow-ball effect; - causes stereotypes in opinions and attitudes, simplifies judgement and
reasoning, generates understanding errors among the public (sometimes panic
/ mass psychosis); - dictates wishes and mesmerizes through subliminal advertising;
- the chase after sensational and shocking is conditional for news selection, and
induces “a warped image of reality and antisocial behaviour: violence,
racism, prejudice” (Stavre, 2004).
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