Selected Additional References and Cases 437
Selected Additional References and Cases
The heart of successful financial planning is the sales forecast. On
this key subject, see
Hirschey, Mark, and James L. Pappas, Managerial Economics
(Fort Worth, TX: The Dryden Press, 1996).
Computer modeling is becoming increasingly important. For gen-
eral references, see
Francis, Jack Clark, and Dexter R. Rowell, “A Simultaneous
Equation Model of the Firm for Financial Analysis and
Planning,” Financial Management,Spring 1978, 29–44.
For an article on control, see
Bierman, Harold, “Beyond Cash Flow ROI,” Midland Corpo-
rate Finance Journal,Winter 1988, 36–39.
The Cases in Financial Managementseries contains the follow-
ing applicable cases:
Case 37, “Space-Age Materials, Inc.,” Case 38, “Automated
Banking Management, Inc.,” Case 38A, “Expert Sys-
tems,” Case 38B, “Medical Management Systems, Inc.,”
and Case 63, “Dental Records, Inc.,” which all focus on
using the percent of sales forecasting method to forecast
future financing requirements.
434 Financial Planning and Forecasting Financial Statements
