CAR - Modern Car Society

By Richard Vaughan

Y

ou have seen them on your screen; column after column of silver, black, and white

Bentley Continentals. Occasionally, you spot a red one or a silver-blue one, but it gener-

ally seems as though there are only a handful of rather dull looking colors to choose from

when looking at either new cars from dealer stocks or used cars on sites such as eBay.com

or Cars.com. It’s all so boring.

The reason for this is that when today’s Bentley customer wants a car, he wants it now. The

older, traditional Bentley customer of yesterday was more willing to order a car and wait for

it. This means that dealers need to have easy-to-sell cars on hand which appeal to the wid-

est array of buyers. A dealer’s nightmare is a $200,000 car that sits for six or eight months or

longer because it’s Kermit-the-Frog green or robin’s egg blue.

Fortunately for us, there are still a few enthusiasts out there who have the gumption to order

an interesting car and wait for it. In a couple large metropolitan areas known for more flash

and where GTs are as common as big BMWs and S-Class Mercedes, dealers have the leeway

to have a few cars on hand for the customer who wants to stand out.

Here are few examples.

Yes, They Do Come

in Other Colors