ACSM Health & Fitness Summit

Amanda Vogel, author of How to Write Winning Queries and Anatomy of an Article

http://www.ActiveVoice.ca [website]  http://www.FitnessTestDrive.com [blog]

http://www.Facebook.com/FitnessWriter  http://www.Twitter.com/amandavogel

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ACSM Health & Fitness Summit 2013

Make Money Writing About Fitness

Presented by Amanda Vogel, MA human kinetics

Benefits of Writing About Fitness

Free marketing

Adds credibility

Builds your platform, profile and exposure

Creates an additional profit stream

Your articles help and educate others

How to Get Your Articles Published

Where to Start

Be clear about your goals (money, building a platform, marketing in

community, national recognition)

Know your market (trade versus consumer; what do your prospects and

clients read?)

Develop story ideas (gym, conferences, other articles, blogs, Facebook,

Twitter)

What Every Fitness Writer Needs to Know

The difference between an unsolicited manuscript, a query and “on spec”

Print versus online (the benefits of writing web exclusives)

Steps to Getting Your Articles Published

1. Study the publication/website
   Read the articles, letters to the editor/reader comments, etc.
   Analyze the ads
   Research the reader demographics (writer’s guidelines)
   Determine type of publication (trade versus consumer; high-
   circulation/higher-paying versus low-circulation/lower-paying; local versus
   national/international)


2. Get writer’s guidelines/editorial calendar
   WHAT are writer’s guidelines
   WHERE do you find them?
   WHY are they useful?
   HOW to proceed if you can’t get guidelines