ACSM Health & Fitness Summit

Amanda Vogel, author of How to Write Winning Queries and Anatomy of an Article

http://www.ActiveVoice.ca [website]  http://www.FitnessTestDrive.com [blog]

http://www.Facebook.com/FitnessWriter  http://www.Twitter.com/amandavogel

2

3. Polish your writing skills and collect clips/tear sheets
   Club, client or trade newsletters, blog, local newspaper/magazines


4. Send a query via email
   BROAD TOPIC VERSUS FOCUSED IDEA
   Make your idea specific to the intended market
   Think ahead
   Address query to the right person (check the masthead); avoid “Dear Editor”
   Hook the editor with a strong lead
   Lay out the specifics (...will the editor steal your idea?)
   Play up your expertise and experience as a fitness pro
   Published clips

Packaging: Making the Same-Old Ideas New Again

It might seem as if almost every health/fitness topic has already been

covered in magazines. You can focus your idea and “reinvent” themes by

considering how your article will be PACKAGED differently.

Definition of packaging: __________________________________

Example: Three different ways to package an article about fitness walking

1. Walking plans for beginner, intermediate and advanced exercisers


2. 10 ways to burn an extra 100 calories per walking workout


3. Three women share how they walked off 10, 20 or 30 pounds

Focus your article from the idea stage to the promise.

YOUR BIG IDEA!



Angle



Hook



Details



Packaging



PROMISE: A clear vision of: “What’s

in it for the reader?”