III. Case study client overview
a. Taft-Hartley Trust fund structure
b. Wellness program overview
c. Plan-participant population demographicsIV. Industry approaches and case study strategies
For more than three decades, the health promotion industry has developed research and practices that can
help employers improve the health of their workforces. These successful practices can be used to guide
strategies for wellness champion recruitment and retention.a. Recruitment strategies of wellness champions used in case study
i. Industry approach: senior leader support- Strategy: collected management referrals
ii. Industry approach: social influences - Strategy: established group networking
iii. Industry approach: peer education - Strategy: developed co-champion process
a. Collaboration between friendly co-workers
b. Coverage throughout departments and shifts
b. Additional recruitment strategies based on employee health management program design for reference
i. Program participants who become leaders
ii. Vendor integration based on professional relationships
iii. Satisfaction surveying to gauge employee awareness
c. Retention strategies of wellness champions used in case study
i. Industry approach: data collection - Strategy: conducted new champion survey and complete communications review
ii. Industry approach: contingency management - Strategy: implemented champion rating system
iii. Industry approach: educational materials to support program engagement - Strategy: provided idea lists and toolkits
d. Additional retention strategies based on employee health management program design for reference
i. Orienting participants to program availability at launch
ii. Data review to develop expectations
iii. Providing communication messaging and talking points
iv. In person educational opportunities
V. Conclusion | Q&A