Social Media in the Fitness Industry PANEL DISCUSSION with:
Michael Bracko, Ed.D., CSCS, FACSM; Heather Chambliss, Ph.D., FACSM;
Fred Hoffman, M.Ed.; Amanda Vogel, MA human kineticsSocial Media in the Fitness Industry:
Money-maker or Time-waster?
A moderated panel discussion with integrated Q&A for an interactive
session with panelists and attendees.
Thursday, March 14 (10:45-11:45am)Panelists:
Michael R. Bracko, Ed.D., CSCS, FACSM: Exercise Physiologist, Fitness Educator, and Media
Consultant, Calgary, AB http://www.drbrackosfitness.com [email protected]
Heather Chambliss, Ph.D., FACSM: Faculty member in Health Promotion in the Department of
Health and Sport Sciences at The University of Memphis [email protected]
Fred Hoffman, M.Ed.: Author of Going Global: An Expert's Guide to Working Abroad in the
International Fitness Industry, Owner Fitness Resources Consulting Services, Speaker, Paris,
France, http://www.fredhoffman.com [email protected]
Amanda Vogel, MA human kinetics (panelist & moderator): Certified fitness professional,
fitness writer, social-media consultant, Vancouver, B.C. http://www.ActiveVoice.ca
Social Media & Time Management
What social media platforms do you think work best for reaching people, and why?
What are the best ways to manage time spent on these platforms?
How often do you need to be on social media platforms: multiple times a day, every day,
a few times a week, a few times a month?
What are tips and tricks for making the most of your time on popular social media sites
like Facebook, Twitter and LinkedIn?
How to use social media properly: What works, what doesn't?Social Media & Making Money
What can and do fitness professionals, associations and educational institutions "sell"
through social media?
Should we be focusing on indirect or direct selling and revenue? What works best on
social media?
Should you be spending money to advertise through social media?
Who's making money through social media platforms, and how?
What are the best practices for gaining followers, friends and fans as a way to reach a
wider target audience?