ACSM Health & Fitness Summit

(Kiana) #1

1


MAKE CONTACTS TO BUILD RELATIONSHIPS:
NETWORKING FOR SUCCESS IN A WORLD OF OPPORTUNITIES

Presented by Fred Hoffman, M.Ed.

I. WHERE AND WHEN TO MAKE CONTACTS AND NETWORK
A. Anywhere, anytime



  1. You meet and talk to people everywhere



  • Waiting in line

  • On a plane or bus

  • At a party, social gathering or celebration

  • Place of worship

  • Work-related events and social gatherings

  • When and where you least expect it


II. WORK-SPECIFIC PROFESSIONAL NETWORKING
A. Have a plan!



  1. Determine networking ‘goals’ when possible
    B. Attend a variety of industry events: seminars, workshops, conventions,
    conferences, tradeshows, health fairs, fund-raisers, focus groups, etc.

  2. Become a member of professional industry organizations



  • Consult their website and publications for upcoming events

  • Local – National – International



  1. Subscribe to online and print publications to learn about
    upcoming events
    C. Get involved in industry-related activities

  2. Try public speaking (lecture or presentation)

  3. Give a free class

  4. Volunteer your time at an event



  • Convention staff

  • Free access to a large number of people
    D. Social Media (Facebook, Twitter, Pinterest, LinkedIn, YouTube, etc.)
    E. Online resources (University website, blogs, forums)


III. NETWORKING BASICS
A. Introductions, conversations, active listening



  1. Formal introductions (by someone, or self-introduction)



  • Determine how you are going to introduce yourself, and be
    prepared to articulate the answer to ‘what do you do?’



  1. Getting conversations started



  • Scan the room for someone to speak to

  • Introduce yourself

  • Create small talk

  • Be curious, ask open-ended questions

  • Be yourself and be genuine



  1. Practice active listening

  2. Take risks

  3. Prepare for rejection

Free download pdf