ACSM Health & Fitness Summit

b) Advanced credentials

III. Maximizing your value

A. Teaching vs. Coaching

B. Communication skills

C. Identifying strengths and weaknesses

D. Using research

1. Products


2. Programming
   E. Personal growth

IV. Business/Entrepreneurial Skills

A. Getting started

B. Business planning

C. Finance

D. Management

E. Promotion & Marketing

1. Internet


2. Other applications
   F. Using Technology

V. Career Tidbits from a Wayward Wander

VI. Audience Discussion
VII. Selected References

A. http://www.acsm.org/find-continuing-education/career-resources

B. http://www.acsm.org/get-certified

C. Potteiger, J.A. ACSM’s Introduction to Exercise Science. Baltimore, MD:

Lippincott Williams & Wilkins, 2011

D.