You Built It, So Why Don’t They Come?
Mary Kruse MS, ATC President
HealthSource Solutions, Minneapolis, MN
[email protected]
Participation vs engagement
- Participation: you do it
- Engagement: you want to do it
Creating Engagement
- Authentic connections, mutual respect
- Strong healthy relationships
- Manage expectations
- Leaders set the example
- Involve others in sharing a common vision
- Build on strengths!
Programming to the unreachable
- Program to participant needs
- Program messages to reach each stage
- Program plans designed to engage
- Program outcomes to show change
- Program to participant needs: Re-examining motives
Whose program is it―yours, ours or theirs?
- Who built it? Why?
- What role did employees play?
Understanding the culture
- Environment
- Leadership/ management
- Unwritten rules
- Expectations
Programming to, not at
- What makes them tick?
- What are barriers?
- Seek out their goals
Is the model you chose, the right fit?
- Traditional
- Outcomes driven
- 5 Pillars of Wellbeing
- Blue Zones
- Zero trends