ACSM Health & Fitness Summit

(Kiana) #1
You Built It, So Why Don’t They Come?
Mary Kruse MS, ATC President
HealthSource Solutions, Minneapolis, MN
[email protected]

Participation vs engagement



  • Participation: you do it

  • Engagement: you want to do it


Creating Engagement



  • Authentic connections, mutual respect

  • Strong healthy relationships

  • Manage expectations

  • Leaders set the example

  • Involve others in sharing a common vision

  • Build on strengths!


Programming to the unreachable



  1. Program to participant needs

  2. Program messages to reach each stage

  3. Program plans designed to engage

  4. Program outcomes to show change

  5. Program to participant needs: Re-examining motives
    Whose program is it―yours, ours or theirs?



  • Who built it? Why?

  • What role did employees play?


Understanding the culture



  • Environment

  • Leadership/ management

  • Unwritten rules

  • Expectations


Programming to, not at



  • What makes them tick?

  • What are barriers?

  • Seek out their goals


Is the model you chose, the right fit?



  • Traditional

  • Outcomes driven

  • 5 Pillars of Wellbeing

  • Blue Zones

  • Zero trends

Free download pdf