VI. Member Satisfaction
- Member Loyalty
- Overview of Member Satisfaction
- Measuring Member Satisfaction
VII. Handling Member Complaints
- Dealing with Complaints and Problem Solving
- Ten Steps for Handling a Complaining Member
- My Complaint Action Log
VIII. Closing
- Personal Commitment
- Staff Pledge to Members
- Evaluations
RESOURCES
- “Fish Philosophy Training”, Enterprise Media, Cambridge, MA, 1998
- Fitness Management, 3 rd ed., Stephen Tharrett and James Peterson, 20 12 , Healthy Learning
Publishers - “Improve Retention: It Begins On Day One of Their Membership”, Cary Wing, 2012 , Healthy Learning
Publishers - “Relationships, Results, Retention, and Referrals”, Michael McDonald, 2012, Healthy Learning
Publishers - “Customer Service: Making Members Feel Special”, Patricia Kirk, 2012, Healthy Learning Publishers
- YMCA Membership By Design, 2001 , YMCA of the USA