the musical style desired on a Monday afternoon — and be expected to record
your piece that Wednesday morning. On the other hand, having tight dead-
lines can motivate you. Steve Horelick, composer of the music for Reading
Rainbow, once said, “The best motivation for me to complete a composition
is someone holding a gun to my head and saying, ‘I need it tomorrow.’”
You will probably do a lot of jingle demos for free before you actually sell one
to a client or a music house. You should feel fortunate if the studio time is
being paid for on behalf of your work in the meantime. Again, a compilation
demo of your work is very important (see the final section in this chapter for
more on demos). People in the professional creative world will not give you
very much time to demonstrate your talent, so you have to squash it all
down into a short tour of your past successes.
Look on the Internet or in the local yellow pages for music production houses
and advertising agencies. These days many music houses are one-person
operations, so you may meet with some dead ends. Not all ad agencies handle
radio and TV, but be persistent and businesslike and try to get your demo
into as many hands and ears as possible.
It is also a good idea to study the jingles that are currently airing. You will
often be asked to copy their style, so you will be expected to know what is
going on in the field.
Composing for the Orchestra .....................................................................
The personal and emotional rewards for composing commercial music for a
concert orchestra to perform are hard to beat. The creative freedom of not
having to answer to the demands of a movie scene or an advertising execu-
tive is intoxicating. Even a high school band or choir performing your compo-
sitions can have you oozing pride and a sense of accomplishment. And there
is always a chance that a more respected orchestra could decide to play one
of your compositions in concert. You may even have your piece recorded and
released on CD. Most of us dream of the immortality that a successful compo-
sition can bring.
These emotions are often not enough to drive a young composer to get a
composition ready for a good orchestra. Money for new compositions is very
hard to come by. It can be extremely difficult to find an orchestra willing to
take on the task of rehearsing and preparing to perform works by unknown
composers. Motivation can run out before anyone has even looked at your
score. Set some self-imposed deadlines for getting your piece done. Hold a
gun to your own head and say, “I need it tomorrow.”
You can apply for grants if your work qualifies. Find someone who knows how
to write grants or go on the Internet and do some research. A demo of your
composition done in MIDI can be helpful — but if it is poorly executed it can
Chapter 17: Composing Commercial Music and Songs 215