Identity Transformations

(Steven Felgate) #1
2 :: THE REINVENTION OF PERSONS

The Winfrey brand, in short, fits hand in glove with today’s pursuit of endless
reinvention, continual change, breakneck speed and a short-termist mentality.
Oprah’s change-your-life TV dealt this out in spades, and this is obviously one reason
her retirement generated such high levels of global media attention. But, significantly,
her absence will only be missed temporarily, for our culture of reinvention, serviced
by the celebrity preachers of instant therapeutics, is everywhere on the rise.

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