(b) no persuasive messages – ‘Children travel free’
(c) just information:
(i) routes
(ii) times – departures and arrivals
(iii) platform numbers
But intention =crucial characteristic:
(i) to demonstrate it’s more convenient, efficient, and
less stressful to travel by train
(ii) e.g. fête notice – nothing but information – but
intention=to encourage people to attend, in
order to raise funds for local causes
- therefore, information =surface appearance
- what matters =intention – to suggest/persuade us to adopt
certain course of action
- what matters =intention – to suggest/persuade us to adopt
B Informative
- all but a few =informative
- Some only concerned with giving information:
e.g. public information – changes in regulations & rates of
taxation
government warnings – smoking, use of domestic fire
alarms
- Others give information while covertly promoting their
products:
- information about:
(a) New products & technology:
(i) computer tech. & software
(ii) telecommunications, e.g. mobile phones
(iii) entertainment/hobbies:
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