How to Write Better Essays

34 Interpretation of the Question

All but a few

=

informative

All

=

persuasive/

Some

=

only

concerned with

giving info.Publicinfo.e.g.

changesin rates,

& regulationsre. taxes

Govt.healthwarnings

Smoking

Use ofdomestic

fire alarms

manipulative

Covertly

Overtly

Others give info. whilepromoting their productsInfo. about

New products& technology

New designs

fashions/clothes

House-holdgoods

Computertech. &Software

Telecoms

e.g.

mobile phones

Entertainment/

hobbies

Digitaltechnology

Musicsystems

Video

recorders

TV

Cameras

Overtly

manipulative

Selectiveuse of info.Salesmanemphasiseswhat’s goodabout hisproduct butomits the

bad

e.g. thatnew caraccelerates

0–60 in 6 secs

but

not that it

has

a record ofrusting in

5 yrs

Distorts

Takesit out

of context

Associationassociatesinfo. withfeelings &

desires

Sex

Prejudices

Status

Subliminalmanip.throughassociation





Advertising

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