Jeff Smith's Guide to Head and Shoulders Portrait Photography

AmherstMediaPUBLISHEROFPHOTOGRAPHYBOOKS

POBox586

Buffalo,NY14226

http://www.AmherstMedia.com

$34.95USA

$38.95Canada

#1886

LEARNHOWTOMAKEYOURHEADANDSHOULDERSPORTRAITS

MORECREATIVE,MOREFLATTERING,ANDMOREPROFITABLE

I

n most portrait studios, a large percentage of the sales from
each session come from head and shoulders portraits. Yet,
many photographers look at head and shoulders images as the
portraits that “have to be done” for the mothers, grandmothers,
yearbooks, and business cards—the portraits they have to get out
of the way so they can get to the more exciting full-length poses.

In this book, Jeff Smith shows you how head and shoulders por-

traits can be just as rewarding—both creatively and financially.

FEATURES:

Beginning the portrait process with a design concept that is

uniquely tailored to your client

Choosing the equipment you need to obtain your objectives

Selecting the most flattering clothing for the shot and pairing it

with the right background

Posing your subject to make the most of their features and mini-

mize any problem areas

Using carefully executed lighting to make each client look their

very best

Getting the perfect expression—whether it’s a serious business

headshot or a smiling portrait for Mom

Honing your marketing and customer-service techniques to attract

and please your target demographic

Simple retouching techniques for a polished look