Jeff Smith's Guide to Head and Shoulders Portrait Photography

(Wang) #1

It’s About Them, Not You.


To design an effective, salable portrait you must understand many factors and
make many decisions. The first and most important consideration is one that
many young photographers completely overlook—and it’s why so many of them
never make it to be an old photographer like me. The most important consid-
eration in designing a portrait is the person you are designing the portrait for.

1. Creating Portraits by Design.


Success in portrait photography is about
delivering what your clients want.

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