The New Typography

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EL LISSITZKY: Two pages from the periodical Gegenstand. Berlin, 1922.


In RUMANIA: M. Jancu and others;
In RUSSIA: Alexej Gan, Kluzis, El Lissitzky, Rodchenko, Sjenjkin,
G. Stenberg, and others;
In SERBIA: Ljubomir Mitzitsch;
In CZECHOSLOVAKIA: Markalous, Zdenek Rossmann, Karel Teige, and
others;
In HUNGARY: Kassak, Molnar-Farkas, and others.
Finally the magazine elementare typographie (special number of Typo­
graphische Mitteilungen), produced by the author of the present work in
October 1925, did much to spread knowledge of the New Typography in
printing-trade circles. After it had been originally criticized in most dis­
paraging terms, and keenly attacked, the success of the New Typography is
now assured, and even its most outspoken opponents among the leading
trade papers have now to accept its validity -with the exception of the
Schweizer Graphische Mitteilungen, which still clings blindly to the old
worn-out concepts. They try to cover up this change of mind by phrases
such as that they are taking the "moderate" point of view (which doesn't
exist) and so on. After a series of purely malicious attacks, when they
found that they could not make any serious criticisms of the New
Typography, they had willy-nilly to accept it. In the worst cases they

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