FOR THE MANUFACTURER:
The number of uncut sh-eet sizes and roll-widths will be decreased.
Manufacturing will be cheapened. storage simplified. In quiet periods
storage can be undertaken (cheaper buying).
Price lists will be shorter and simpler. complicated supply calcula
tions greatly simplified.
The number of different printing and paper machines required will be
less.
Besides a showing of the different sizes in the DIN 476 range and the rel
evant explanations. we give in the following pages a reduction of the DIN
198 standard with instructions for use in the A-range.
In any case. all those who manufacture and use printed matter would not
merely make use of the standard formats but also examine. and use. all the
other standardizations in the book trade, on which the second part of this
book gives information. Only then will the Standardization programme in
the book trade make sense.
Finally we would like to quote some passages from an essay by Dr Engineer
e. h. Neuhaus. published in no. 23 (November 1926) of the Zeitschrift fur
Deutschlands Buchdrucker: "I feel obliged to give double and treble
emphasis to my prayer to our leaders of industry, that they use the full
weight of their influence to introduce the Dl N standards in their busi
nesses. We can no longer. in fairness to the reputation of our work. put up
with lame excuses of any kind, but must ensure. as German engineers. that
the results of our long and wearisome efforts come to fruition to help
German trade. Production and distribution of goods are not ends in them
selves. They both make sense only when they make it possible for every cit
izen to receive the goods in the greatest quantity and the finest condition.
And standardization is justified when the goods become better and
cheaper. The fact that standardization is a guarantee for the raising of qual
ity and lowering of prices can no longer be ignored. "It depends entirely on
ourselves whether we want to accept this fully recognized principle in our
business.
"It is us eful to observe the inhibitions that impede the introduction of these
sound principles into our business.
"First. of course. there are the inhibitions arising from the self-interest that
gains from ignoring the principles of standardization. Where self-interest is
enriched by the increased cost of products. and thereby deceives and mis
leads people, it must for everyone's sake be fought. But there are also inhi
bitions which come not from an antisocial attitude but from an instinctive
elle
(Elle)
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