The New Typography

of the page. but it depends on .the shape of the main heading and the gen­
eral design whether it is desirable to start so close to the top.
Because the letter will finally be folded (asymmetrically, for standard win­
dow envelopes) it is necessary, to achieve a good total effect, to relate the
type-setting to the position of the folds, i.e. to avoid lines of type in the
heading being on the fold-lines. and other vertical divisions (see the letter­
head "Arbeitsgemeinschaft" on p. 12 0). For letters that are to be put in
window envelopes this is vital: for letters sent in ordinary envelopes it is
not vital. but the central fold-line must be observed. This fold-line is also
important when we come to the firm's particulars. It would be wrong, and
against the whole principle of standardization. to set these details in long
lines. as they used to be in the old letterheads. They should be placed in
groups and in columns. rather than in continuous lines.
It neither looks well nor is it clear to centre the lines in the individual
groups. In an asymmetric design it would be a contradiction of style. The
best solution for columns is to align them left, ragged right. These groups
will usually go in two lines: the title ("sender's address," "telegraphic
address." etc.) comes above, the information in the second line below (see
the "Gebuhren-Rechnung" heading by Molzahn, p. 126). The groups can be
separated by fine vertical rules if this seems necessary, but about 1 pica
space between them should make further separation unnecessary. For
example:

The main division is shown in the centre of the page by a pica-wide white
space that begins either to the left or to the right (better right) of the cen­
tre (see the letterheads "Arbeitsgemeinschaft" and "das bauhaus in
dessau"). The central dividing line should never be allowed to come in the
middle of the white pica-space.
To show a solution for more complicated groups of this kind. we give here
a design for the letterhead of the Deutsche Werke with the groups in a bet­
ter and clearer form.

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A further problem is how to define the position of the window space for the
address. The four corners of the space can be shown by angles I or points