The New Typography

• unless it is desired not to use these means and indicate its position less
  directly. The latter is preferable. It is possible, if for example the line con­
  taining the sender's address can be continued to the page centre (which
  can often be done by abbreviation or judicious expansion -but also the
  next groups, telegraph address. telephone, etc., may be moved to the left
  half of the page) and the group "your communication of" can end at the
  middle (see the "das bauhaus in dessau" and "Arbeitsgemeinschaft" head­
  ings). The beginning and end of the address .line and the beginning of
  "your ref" and end of "your communication of" will then themselves define
  the window.
  The address of the recipient is best written thus:

An die Biichergilde Gutenberg

Dreibundstr. 5

Berlin SW 61

The town name must for clarity be emphasized by a rule. (Do not letter­

space; if need be use capitals, not letterspaced, for emphasis!)

This method has the advantage that it is clearer and easier to type than the

older method, in which for every line the carriage must be shifted to the

right and cannot be brought back automatically. The beginning of the typed

lines must align with the printed lines, to give an even and satisfactory

appearance.

For the same reason it is not recommended to surround the address area with

a border, which would make perfect alignment of all the lines impossible.

It is generally the case -and especially with letterheads -that printed

matter looks better the less use is made of secondary matter such as rules,

points, and so on. A letterhead is already a complicated typographic job

whose clarity should not be hindered by trimmings.

With the name of the addressee, the contents of the letter begin, aligning

with the invisible vertical established by the print above. A typewritten let­

ter looks stronger when the typed lines are "solid," without spacing be­

tween the lines.

The end-point is best marked by a dot (see the "Arbeitsgemeinschaft"

heading) rather than by a rule, which has no meaning and can be confus­

ing above or below a word.