The New Typography

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Arbeitsgemeinschaft

des Bayerischen Kunstgewerbevereins und

des MUnchner Bunde:. •

Foslansch11ft. MUnc:hen Akoiidem1e der Kuns1e Fernsprecher 12345 Post:scheckkonto MUncl':en 1243�J

lhre Zeichen lhre Nachricht -om

Betrefl

JAN TSCHICHOLD: Design for a standard letterhead.
A legible arrangement for the many names and titles.

Unser 2e1chen

This design was turned down by the firm and the heading opposite used instead.