The New Typography

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Standardized but not designed letterhead.


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Too many superfluous rules. An unhappy m1xture of wntten and pnnted forms. The margm tS obvt­
ously no longer seen to belong to the letterhead. because otherwtse one would certatnly be forced
to abandon the beloved pnnctple of symmetry. Even so, the attempt to follow the pnnctple through
ts only successful m parts: rt proves here agatn that centred composttton ts uncontemporary.

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