The New Typography

(Elle) #1

nious design. This must be said, to comfort the doubts of those who are
worried by the new problems they may now be facing.
Invoices and order forms are treated also in DIN 676. Example: the invoice
form by Molzahn (on the next page).
Because the DIN formats have proved themselves successful. more and
more firms are going over to them. Much can be done by the printing trade
to help spread the knowledge of them: many firms. especially the smaller
ones. still know nothing about them.
A standardized letterhead will admittedly cost more than the ordinary kind
because of the extra care and accuracy required. Their increased useful­
ness will compensate for that. Unprinted stock. in standard sizes. can be
stored and used for later jobs. which will save money.

Free download pdf