The New Typography

THE POSTCARD WITH FLAP

offers great advantages in economy of time and effort. especially to firms

with extensive correspondence. The basic DIN A6 (105x148 mm) gives the

lengthways format 2 DIN AS (52x148 mm) (see illustration). The address

can thus be typed on the same side as the message. The flap is folded back

and stuck down. This allows the omission of the address on the correspon­

dence side (which otherwise. only because of the carbon copy, must be

included) and enlarges the space available for correspondence, which has

at its head the four main headings and the "subject."

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(o} Raum fUr die Ajresse des Empf§ngers

lhre Nachricht vom Unsere Zeichen

Raum H.il' di e Korrespondenz (b)

Size of postcard with gummed flap for address (in mm).

Both parts can be typed m one sequence. and then part (a) 1s folded back and pasted down on

part (b).