unities. but multi-page booklets· must be so designed that their arrange
ment makes the reader unconsciously read on. Pnnted matter of th1s kind
in the past was just a stringing together of centred groups.) The colour
areas on the inner pages help the "plast1c" form of the photographs. It is
perhaps interesting to note. in detail. how the compulsion to read on was
achieved on the first page of the invitation.
Some jobs by their nature cannot be expressed simply by photography. so
curves. diagrams. and plans may be used. An interesting borderline case of
this k1nd is the typographic plan by Seiwert for a gallery in Cologne. wh1ch
is as ef fective as the Gerasch invitation already mentioned. Curves. dia
grams. and so on are significant for our scientific age. Their graph1c form
can enrich our typography, as industrial prospectuses l1ke Burchartz's
Weichenbau and Molzahn's Elektrodrehbank prospectuses (both on the fol
lowing pages) show.
elle
(Elle)
#1