The New Typography

(Elle) #1

THE TYPO-POSTER


Format
The official poster sizes laid down since 1 May 1927 are:

2 sheet 84 x J20 em. Half sheet 42 X 60 em.


(^1) sheet 60 X 84 em. Quarter sheet 30 X 42 em.
These sizes represent DIN sizes AD, A 1. A2, and A3 rounded to em. Smaller
posters (as long as they are not intended for poster pillars) should be in
exactly A4 (21 0 x 297 mm) or A5 (148 x 210 mm).
Label sizes are dealt with in Standard 825 (Label Formats) in a later sec­
tion (p. 1 92).
�ORTBI�LDUNGS • KURSE�
! der Stadt Munchen 1
I fiir Handlungsgehilfen: fiirHandlungsgehilfinnen: '
I
I



  1. AllGemeine UU!manmscne KurR:
    •l Ru,.. I Hlr lochhillfl.lll "'nllln9otr Uld IHIDllrrent;. •
    11>1 M.., II c) Mur� Ill IUr fUr rorl9-darlnene hOI'ootro Bucbluo1tun9.
    Ill} BlkllotrrotVI•I•ft -��� �leuor .. uotn
    locbooouolmsllfdtt:


o ........ ,. ... n .. ..
o ..... .... oa. ..... ..,


  • l Feuer" 11. KurR .. "''U••••• rur versocnerunusrcsen:.
    II>Jl.•M••"•.-.�b-9 c) 1:•1•11-.,.,,. Han�lllclll • •tt•-• ._..... ...., ..,
    �u Tr.,..po,..�otr.tdoenon9. Frett ..
    Ul. Kurs IUr Bank-und INirsenwesen:


I. Buchtut.r .. g riir lnr�ngennnu
2.DGipcHe Budlfuhr111g moilbstNwlillunl"'


  1. lmor*aniSCbe lluchlulllll! • • , 0""'�'1



  • Schwiengm Ahsdlliissc 1111 8�111kN



  1. Bank- 11M BiirstnWIRft
    &. Pohlsdv,..,..
    l.l .. lm"""""• Redoeo u. WICIIsella
    Sa�T�Ih<IM Mur"" hr>d•n •n ,._, to-nlon f'C
    n .bond• ¥an 1-t Uh• .uon.
    O.n !><h"\111:.: hu•ndlt �� .. ��-��-���Y�;,!"'������l:.:undltr l'l•rch«MVI.Khl A\k ,.O,.nll t>fltfC'"
    '"''"-'•l•ndn... olooEonschr�rbr-lwhrl. .. \lork lllk.120
    0.. kh"lftW wl "" vor• ... l>ft ., EuuCIVIIboallol '" onmchron iltMta.Dpb8rl'llll•lt ,.,,,,.,.,.n unol 'll l•ldu•lt ..
    '" '"""'"'"" ""' ... l"P'*Iflt•ot ,,... ...,.._.,... ..... uMI lhr ...


Pillar poster in conventional style:
Centred arrangement, even where it is obviously senseless: borders; "decoration" in the form of
th•ck/thin rules. IneffiCi ent. unfunct1onal. unpleasing. The thick/thin border rules make the
poster look smaller than the redes1gned version opposite.
Free download pdf