Of the art and similar magazines that appear in
standard formats, I know of bauhaus (Dessau).
ilO (Amsterdam). Das Werk (Zurich). and Die
Form (Berlin). All four magazmes (and there
are certainly more) show that despite stan
dardization typographic design can be fault
less.
All new magazines and periodicals should cer··
tainly adopt standard sizes for type area and
format. It is not least the duty of the print firms
to acquaint themselves with the standard sizes:
most publishers and authors know nothing
about them.
It is much to be regretted that articles which
are often of great importance have eventually
no effect. because the finding of a particular
article a year or so later is virtually impossible.
The only remedy for this is to flag every issue.
as for example the Zeitschrift fur Organisation
(Berlin. Spaeth & Linde) has done. Their indi
vidual articles. flagged with cards in DIN A6
size. provide a systematic index of subjects and
authors. which makes it possible to find, years
later, an article on a particular subject or by a
particular author. without much difficulty. Here
therefore is an important task for periodical
publishers, for example the B6rsenverein der
Deutschen Buchhandler. With appropriate stan
dardization a crying need would be met.
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