Modern man. whose vision of the world is collective-total. no longer
individual-specialist. needs no special reminder of the rightness of being
closely aware of such related activities as modern painting and photogra
phy. I therefore thought it desirable to say something more about this new
way of viewing our world. in which our spiritual conception of the new
forms are linked with the whole range of human activity.
Thanks are due to the publishing house of the Educational Association of
the German Printing Trade Union. which has already performed a service to
the dissemination of contemporary typography by publishing the booklet
elementare typographie and which far-sightedly and generously has also
made possible the publication of this book.
Munich. June 1928. JAN TSCH ICHOLD