The Treasurer’s Guide to Trade Finance

(Martin Jones) #1

Chapter 4 Integrating cash and trade


Case study


Supporting Kingspan’s growth in Australia


Kingspan Group Plc is a global leader in low-energy building solutions and in
recent years has expanded across its four key areas of activity: insulation panels,
insulation boards, access floors and environment. Australia has seen some of
the biggest growth, with insulation board sales alone rising 32% in the first six
months of 2012, helping to push group half-year revenues to GBP 757 million.

Such strong growth has a significant
impact on financing arrangements, with
Kingspan’s Australian business unit having

an increasing requirement to issue bank
guarantees in support of their contracts.
The guarantees needed to be arranged

customers got into difficulties as a result of
a contraction or withdrawal of facilities by
their respective banks.
The problems were not just related to
bank finance. Larger companies that relied
on commercial paper programmes to fund
working capital found these could not be
rolled over. Equity financing was equally
difficult, with the number of IPOs dropping
significantly compared with previous
years. (The number of global IPOs in 2011
remained below the pre-2008 peak.) Smaller
companies saw banks withdraw overdraft
facilities completely, or at least to a much
reduced limit. In short, external financing of
working capital was much harder to obtain.

Mitigating risk
The second objective for companies involved
in trade is to mitigate the associated risks.
For domestic transactions, in addition to the
liquidity risk highlighted above, there is the
risk for the buyer that the goods delivered
will not be as expected (performance risk);
for the supplier there is the risk that the
buyer does not pay on time or, at worst, at all
(counterparty risk).
For international transactions there
is the additional risk of payment or the
goods themselves being captured by
changing regulations (country risk), or
that the economics of the transaction will
be adversely affected by changes in the
exchange rate (foreign exchange risk).

Enhancing sales
The third objective for companies is to
enhance sales. There are two main focuses
here: demonstrating creditworthiness
and providing support to existing and
prospective customers.
First, companies may have to demonstrate
their creditworthiness when bidding to become
a supplier to another company. This primarily
affects companies in two different types of
situation: when tendering for participation in
large-scale contracts with long lead times
and, in the case of small and medium-sized
enterprises, when seeking to become a
supplier to larger companies. However, it is
likely that any company seeking to be listed
on a counterparty’s approved supplier list will
need to demonstrate a degree of financial
strength before such status is awarded.
Second, stronger companies may
want to offer finance to their existing and
prospective customers, to support sales. This
is particularly the case where the supplier
has significantly stronger credit than its
target customers. In these circumstances the
stronger company will typically have access
to more funds at, critically, much lower rates
than its customers. Where the company is
simply viewing its own actions in isolation, it
can extend payment terms to its customers to
reduce or eliminate the working capital finance
they need to arrange. Where a wider supply
chain view is taken, more sophisticated supply
chain financing techniques are available.
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