But we know why this skepticism is:
We have all been brought up on animal-based diets, in a culture where the “need” for
protein and calcium from animals (one of the biggest scams ever perpetrated on the human
race), has been drilled into our skulls from birth. Whole mega-billion-dollar industries depend on your continued enslavement to these
beliefs. When we switch and make the nutrition transition, it may not feel good right away, for all
the physical and psychological reasons we’ve covered in previous sections. Without support
and information, we misinterpret this as a nutritional problem.The natural change process; limited knowledge; lack of support; detox; and the vested interest so
many of us have in the status quo—emotionally, physiologically, intellectually, and financially—all
feed these ironic questions about plant-based eating.
That is why I’ve so painstakingly laid out the five sections of this book to provide deep and full
context, information, data, and encouragement—including all the some of the most influential and
recognized supporting science and sense to jar you out of knee-jerk nutrient-poor assumptions and
brainwashing, and into awareness.
Sometimes it seems as if we would rather be ignorant, believe in magic, and all make money never
solving the problem, while we drive people off a cliff. However, I do what I do because I believe in
the ultimate power of awareness. I believe that people like you really want to wake up, to learn, to
change, to do what works— to look, feel and be better.
My goal is to help you do that. If this is your goal as well, you are finding everything you need right
here to validate the superiority of a plant-based nutrient-rich diet.
90 % vs. 100% Plant-Based: The Science and the Reality
Many people—vegans, vegetarians, and those new to healthy eating alike—wonder why 90% and
not 100%. As I’ve said elsewhere, the 90% is actually based on very specific and clear research
showing that as the tipping point for health and longevity result. Plus, I approach eating from a
performance lifestyle point of view, not a moral one. I’m thrilled that this way of eating happens to
support the planet (it’s a win-win for all) and I think it’s a vitally important consideration.
Personally, I like for my choices to ethically be aligned with what’s best for the whole—the plant,
and others, including animal, not just me, the way it used to be when I was a bodybuilder.