Making the switch from a predominantly nutrient-poor way of eating to a nutrient-rich one is a safe
bet that just makes sense. Nutrient Rich is a quality standard more than anything else. It is healthy
eating for life.
The Wisdom You Need Isn’t Degreed
I am not a medical doctor or even an institutionally credentialed or trained nutritionist; I don’t have
to be and neither do you to know how to eat healthy. This bodes well for you. If I can figure it out, so
can you. You don’t need a Ph.D. to understand this concept, and with it you can cut through all the
confusion.
What you do need to know is the difference between nutrient-poor and nutrient-rich food, so you
can make the switch to rich. This simple yet significant difference usually gets lost in the many
nutritional debates over what is the healthiest way to eat. Yet ironically, it is the point that actually
matters most.
Plant-based, nutrient-rich eating is fundamentally sound and is backed by the primary principle of
nutrition itself (nutrient density), as well as vast amounts of nutritional, agricultural and
environmental science that all seems to work together and lead to the same conclusion. This
includes the most comprehensive study of nutrition ever conducted, The China Study,^6 in addition to
the research and findings of The Lifestyle Health and Science Advisory I have assembled to guide
the direction of this message.
Making the Switch is Happy and Healthy
The switch to rich is about eating up to 90% or More Plant-Based Nutrient Rich foods and optimizing
the way you eat for nutrient density, calories and volume. It focuses on eating great-tasting foods,
meals and menus that you enjoy, but that are also free of addictive substances—so you can detoxify
your body, lose weight naturally, improve your health and personal performance, reverse disease,
age slower, look younger and maximize your longevity.
As you’ll learn in more detail within this book and throughout The Plan, that means eating foods
made from high-nutrient greens; green and colored vegetables; beans; legumes; fruits; nuts and
seeds; whole grains; and starchy vegetables as your primary food sources (vs. the 90% or more
nutrient-poor foods eaten by the general population.
(^6) Campbell TM II, Campbell TC. The China Study: The Most Comprehensive Study of Nutrition Ever Conducted and the
Startling Implications for Diet, Weight Loss and Long-Term Health. Dallas, TX: BenBella Books; 2003.