The Psychology of Selling

(Nandana) #1

SELF-HELP



  1. Explain how you would conduct a needs analysis


to connect the benefits of your product with a
prospect’s need.

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  1. List several ways in which you can improve your


personal appearance.

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  1. Write one question you would use during the hot-


button close to uncover the prospect’s major
reason for not buying your product.

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