serviceable character (Goldfried & Davison, 1994;
Meichenbaum, 1977; Thorpe & Olson, 1997).
Traditional Techniques of Behavior Therapy
Before we discuss specific behavior therapy tech-
niques, let us note both the importance of the ther-
apeutic relationship and the tendency of modern
behavior therapists to use multiple techniques
with the same patient.
The Relationship
In their explanation of the success of their thera-
peutic methods, many behavior therapists seem to
ignore the relationship as a contributing factor. Yet
in Wolpe’s (1958) accounts of systematic desensiti-
zation, we find that the therapist is exhorted to
adopt an attitude of acceptance toward patients, to
explain their difficulties to them, and to make clear
the behavioral rationale for treatment. In fact, there
are data that indicate clients perceive relationship
factors to be very important to successful behavior
therapy and CBT outcome, similar to clients’per-
ceptions concerning other forms of psychotherapy
(Sloane, Staples, Cristol, Yorkston, & Whipple,
1975a). There are several reasons behavior therapy
clients might view the therapeutic relationship as
positive and at least partially responsible for changes
made. Behavior therapists may be experienced as
more open and accepting of the client’s problems
(rather than viewing problems as indicative of
unconscious processes); treatment is collaborative
and more“educational”in style; and interventions
are clearly linked to the problematic behaviors that
have been targeted for change by the client and
therapist (Spiegler & Guevremont, 2010).
None of this is meant to suggest that behavior
therapy can be reduced to“nothing more”than
subtle relationship factors. What is suggested, how-
ever, is that one can never afford to ignore aspects
of the relationship as contributors to successful ther-
apeutic intervention. After all, it is through the
therapy relationship that the patient’s expectations
of help can be nurtured so that behavioral therapy
will be accepted as a viable alternative (Goldfried &
Davison, 1994; Spiegler & Guevremont, 2010).
Stated differently, behavior therapy is not going to
be successful if the patient expects it to fail or is
otherwise antagonistic toward it. Behavior thera-
pists have sometimes been said to be cold and
mechanistic in their approach to patients. This is
probably more myth or stereotype than fact.
Indeed, Sloane et al. (1975a) found that behavior
therapists were generally warmer and more
empathic than other psychotherapists!
Broad Spectrum of Treatment
Behavior therapists use a variety of specific
techniques—not only for different patients but
for the same patient at different points in the overall
treatment process. Lazarus (1971a) refers to this as
B.F. Skinner pioneered the field of operant conditioning
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